The B.M.M. Department of L. S. Raheja College of Arts and Commerce is a centre to create a balanced portfolio for students giving them a 360-degree exposure at both curricular and co-curricular activities.

With a vision to create the shining stars in the realm of communication industry tomorrow, we, at Raheja have tried to create an atmosphere that grooms the vibrant personalities of the students.

We make our students industry prepared, imparting them with skills that aid them in facing the professional challenges head-on. Over the years, our students have diversified and established themselves as reputable professionals in the fields of television, cinema, advertising, journalism, photography, public Relations, events management, etc.

We encourage creativity and give a boost to their hidden talents by motivating them to be a part of various collegiate and inter-collegiate events. Our students have created a niche in organising and leading the college to gleaming victories.

The enthusiasm and the zeal of students; motivating faculties and the co-ordinator and most importantly the support of the principal and the management is thereby responsible in taking the department to great heights in such a short span of time.

Course Co-ordinator: Prof. Kavita Makhija

Visiting Faculties:

• Prof. Raju Kotri
• Prof. Renu Nauriyal
• Prof. Donnel Gomes
• Prof. Saloni Khanderia
• Prof. Samir Charania
• Prof. Sana Danani
• Prof. Sheetal Gogri
• Prof. Chetan Mathur
• Prof. Amanjeet Kaur
• Prof. Chandra Malkani
• Prof. Kalpana Mudliar

Academic Year 2014 – 2015
The academic year 2014-2015 was filled with excitement and palpable fervour amongst the students and the faculties alike.

Departmental Activities:

1. Orientation programme for the FY’s was organized on 1st July 2014
2. Some students from S.Y.B.M.M. did their summer internships with organizations like NDTV, Ad Square Advertising, Digital Law and Kenneth – Saatchi and Saatchi, to name a few.
3. The college Annual Day was celebrated on 24th December 2014 at St. Andrew’s Auditorium, Bandra.
4. Serve our Saviours – an inter-collegiate drive to thank the efforts taken by Mumbai Police to serve the city of Mumbai was organized on 11th January 2015.
5. Inter-collegiate academic fest - Retake 2015, was organized on 16th and 17th January 2015.
6. Convocation ceremony for the Ex-TY’s was organized on 2nd February 2015.
7. Industrial visit was organized for on 27th February 2015.
8. Departmental certification ceremony happened on 11th March 2015 where students from all the three years were awarded certificates for their achievements throughout the year.
9. Coordinated for placements and internships with the students of both Journalism and Advertising batch.
   • Two students from Journalism batch were offered placements with EPC world magazine. Of which, one has taken up the job.
   • Experience One Oye, an events firm offered internship to several students from the advertising batch.

Seminars, Workshops and Guests Lectures:

• Photography workshop was conducted by Mr. Ajin Ajayan on 16th January 2015
• Organized a script-writing workshop conducted by the well-known script-writer of the television industry Mr. Raghuvir Shekhawat on 16th January 2015.
• University examination Preparation for T.Y.B.M.M. by Prof. Hanif Lakdawala
• Guest Lecture on “Advanced Computers” by Prof. Kanishq Khatri for S.Y.B.M.M.
• Guest Lecture on “Advertising Designing” by Prof. Sheetal Gogri for T.Y.B.M.M.
• Students also attended several other seminars and workshops at other colleges like Wilson College, Jai Hind College, Mithibhai College to name a few.
• Guest Lecture on Career Guidance – Choosing between Advertising & Journalism by Mr. Rahul Jain, Account Director – Adfactors PR and Mr. Shoaib Mazan, Principal Correspondent – Money Today on 4th April 2014.

Attendance:
As per the university guidelines a student is required to maintain minimum 75% attendance in each subject in every semester.

The Department display attendance records to students twice a semester i.e. one in mid-July and other in mid-August and for second half of the Academic year – one in mid-January and other in mid-February. Students whose names appear in the 1st attendance list as Defaulters are given a verbal warning and an undertaking is collected by the co-ordinator and if the same appears in the second list, Parents are called for a meeting and the attendance defaulter student is given an extra project work related to the subject in which he/she has defaulted in attendance.

Cultural Events:

• Students have been participating in various cultural events organized by different colleges.
• Students enthusiastically celebrated Teacher’s day in the department.
• Actively participated in Raheja Week and Unmesh, an inter-collegiate festival organized by the L. S. Raheja College of Arts and Commerce, Insight – B.Sc.-IT Academic Festival and Gladium – B.M.S. Academic Festival.
• Participated in Dance and Drama events in the annual day celebrations.
• Organized various cultural events like Dance competition, Solo Singing Competition, personality contest, etc. to name a few.
• Farewell Party was organized for the current TY’s batch on 11th March 2015.

Awards and Recognitions:

• Best college trophy at KES shroff college Festival – Blue Mangoes Media Club 2014
• Best college at KJ Somaiya college festival – Megahertz 2015
• Best Contigent award at Bhavan College Festival – Ray.
• Won 3rd best college in Mithibhai College’s Matinee event
• Best PR in Kirti /college festival -
• The individual list of student’s achievements apart from the ones mentioned above is extensive where our students have won approximately 80 events across all the festivals that they were a part of.

Annual Academic Festival - Retake 2015
Retake is L.S. Raheja College’s Bachelors of Mass Media student’s initiative with an aim to create a distinct identity for the department. It is a platform for the students to identify and polish the skills they possess and the gradually expand their capabilities.

Retake is everybody's mirror unto their previous selves and their present selves. Like in movies Retake is done to achieve the perfect shot similarly, the festival retake, wants to inculcate in people the idea that one must keep trying until they achieve perfection.
This year Retake was organized on 16th and 17th of January 2015. It brought together people with great talent and dexterity on a single platform to promote media and culture and celebrated the amalgamation of the two.

The theme of Retake 2015 was Mumbai City and each college was given one Railway Station as a contingent to represent. Record number of 21 colleges from across Mumbai participated in the festival that was graced by many industry stalwarts.

Retake 2015 provided a comprehensive platform for learning by including both academic as well as cultural events for the participants. It celebrated the talent and hard work of all those who were a part of it, leaving behind quite a few nostalgic memories and a lot to look forward to in the coming year.