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Bachelor in Mass Media

 


Objective
Visiting Faculty
Eligibility
Guest Faculty
Duration
Scheme of Examinations for BMM
Scheme of Modules
Passing Standards for BMM
Workshops & Seminars
Condition of Admission
BMM Co-ordinator
 

Objective :

Media education has responded to the changing needs of the society by upgrading its content. The Bachelors of Mass Media (BMM) curriculum is designed to provide an adequate theoretical and practical foundation for a career in Mass Media.

We at Raheja provide the students with a combination of strategic and tactical knowledge of communication and also prepare them for leadership and managerial skills.

 

Eligibility :

A Candidate for being, eligible for admission to the Degree Course in Mass Media shall have passed XII Std. Examination of the Maharashtra Board of Higher Secondary Education or its equivalent and secured not less than 45% marks in aggregate at first attempt. Every candidate admitted to the degree course in the constituent /affliated college/recognised institution conducting the course, shall have to register himself/herself with the University.

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Duration of course:

6 Semesters spread over 3 years. The Course shall consist of 36 Theory papers and an internship of 4 weeks duration. (Summer Holidays)

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The scheme of Modules is as under:

First Year
First Semester: 6 Papers Second Semester: 6 Papers
1.1 Effective Communication Skills I
1.2 Fundamentals of Mass Communication
1.3 Introduction to Computers
1.4 Introduction to 20th Century World History
1.5 Introduction to Sociology
1.6 Economics
2.1 Effective Communication Skills 2
2.2 Political Concepts & Indian Political Systems
2.3 Principles of Marketing
2.4 Introduction to Psychology
2.5 Principles of Management
2.6 Introduction to Literature in English

 

Second Year
Third Semester : 6 Papers Fourth Semester : 6 Papers
3.1 Introduction to Creative Writing
3.2 Introduction to Culture Studies
3.3 Introduction to Public Relations
3.4 Introduction to Media Studies
3.5 Understanding Cinema
3.6 Advanced Computers
4.1 Introduction to Advertising
4.2 Introduction to Journalism
4.3 Print Production and Photography
4.4 Radio and Television
4.5 Mass Media Research
4.6 Organisational Behaviour

 

Third Year
Fifth Semester : 6 Papers Sixth Semester : 6 Papers
5.1 Advertising in Contemporary Society
5.2 Copywriting
5.3 Advertising Design
5.4 Consumer Behaviour
5.5 Media Planning and Buying
5.6 Brand Buying
  OR
5.1 Reporting
5.2 Editing
5.3 Feature and Opinion
5.4 Journalism and Public Opinion
5.5 Indian Regional Journalism
5.6 Niche and Magazine Journalism 1
6.1 Advertising and Marketing Research
6.2 Legal Environment and Advertising Ethics
6.3 Financial Management for Mrkt. & Advt.
6.4 Agency Management
6.5 The Principles & Practice of Direct Marketing
6.6 Contemporary Issues
  OR
6.1 Journalistic Laws and Ethics
6.2 Broadcast Journalism
6.3 Niche Journalism
6.4 Internet and issue in Global media
6.5 New Media Management
6.6 Contemporary Issues

The maximum number of students at the F .Y . & S.Y . & T .Y .B.M.M. will be 60 at each Semester . This is subject to change as per University guidelines.

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Workshops & Seminars

Special Screening of the award winning films, mobile films, short films by students at inter collegiate level.

Seminar on Careers In Media - the Indian Aspect By Prof. Nandan, Flames University, Pune

Workshop on Human Sexuality & HIV Aids aware- ness for young adolescents by Nidhi Thanawala

BMM Film Club
The Club meets twice a month for special screening of various films followed by an intensive discussion of the same. The students are required to submit a detail report about the same.

Industrial Visits

  • National Film Archive of India, Pune
  • Balchitravani, Pune
  • CNN IBN TV 18 Studio, Parel, Mumbai
  • Film City, Dindoshi, Mumbai
  • Whistling Woods International, International Film Institute
  • Sets of ‘To Catch a Star’ with Celebrity Vishal-Shekhar & Shreya Ghoshal. Lectures on Lightining, Camera, Anchoring, Pre-production

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BMM Co-ordinator

Prof. Nidhi Thanawala, M.A., Clinical Psychology

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Visiting Faculty:

Dr . (Prof.) C. V. Harinarayan, PhD, Mphil, M. A., L.L.B. Ex-Chairman BMM, Mumbai University
Prof. Hanif Lakdawala, MPhil, M.A., M.B.A., B.Sc., Diploma in Journalism
Prof. Sheetal Gogri, Commercial Artist, Ad Designer
Prof. Almas Meherally, M.A. In Mass Comm. & Journalism, Dip. in Advertising & Marketing Management
Prof. Geeta Shashidharan, M.A., Diploma in Public Relations

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Guest Faculty:

Luku Sanyal, M. A., Media Consultant
C. Rajgopalan, M.A. Journalism, All India Radio
S. Karan, B.Tech, Founder Director of M.F .I.I. (Media and Film Institute of India)
Rajesh K., M.Ed., M.Sc.
Sudha Ravishankar, Journalist

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Scheme of Examination for BMM:

1.
The examination shall be conducted at the end of each Semester .
2.
The paper shall carry 100 marks. The evaluation of the performance of the students in the papers shall be on the basis of both Internal Assessment (50%) and Semester End Examination (50%) Internal Assessment shall be on the basis of class assignments, projects, presentations, group discussions, seminar attendance, field visits, etc.The responsibility of evaluation during the first four semester shall rest with the College/Institution on behalf of the University. The College/Institution shall carry out the Internal Assessment for papers in Semester V and VI, while the University shall conduct the Semester End Examinations for these two semesters. The Internal Assessment marks of students appearing for Semester V and VI shall be sent to the University by the respective College/Institution at leat ten days before the commencement of the respective Semester End Examination.
3.
The responsibility of evaluation during the first four semester shall rest with the College/Institution on behalf of the University. The College/Institution shall carry out the Internal Assessment for papers in Semester V and VI, while the University shall conduct the Semester End Examinations for these two semesters. The Internal Assessment marks of students appearing for Semester V and VI shall be sent to the University by the respective College/Institution at leat ten days before the commencement of the respective Semester End Examination.

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Passing Standards for BMM:

i)
To pass in the individual subjects of Semester I to Semester IV, a candidate must obtain a minimum of 50% of the full marks (i.e 50 out of 100 marks). A minimum of 40% marks (i.e. 20 out of 50 marks) must be obtained in the Semester End Examination and Internal Assessment seperately, and in each paper .
ii)
A candidate who fails to secure a minimum of 40% marks in the Internal Assessment in a particular subject will be required to submit fresh Internal Assesment prior to his/her reappearance in that subject, at the subsequent Semester End A.T.K.T. Examination.
iii)
(a) A candidate who fails to secure a minimum of 40% marks in the Internal Assessment in a particular subject will have to submit fresh Internal Assesment as per Clause (ii) herein above and also appear for the Semester End Examination in that subject. This shall be irrespective of the marks secured simultaneously by the candidate in that subject in the written theory paper in the same Semester
   
(b) A candidate who does not submit the Internal Assessment in a particular subject/s and does not comply with the rules related to Internal Assessment, shall not be permitted to appear for the Semester End Examination in that particular subject/s. He/she shall have to submit fresh Internal Assessment as per
Clause [iii(a)] herein above.
iv) A candidate who fails to secure the requisite 50% of the full marks in a particular subject/s but secures a minimum of 40% marks in the Internal Assessment of that subject shall have to reappear in that subject/s at the subsequent Semester End A.T.K.T. examination. However , his/her Internal Assessment marks shall be carried over . But he/she will not be eligible for award of class.
v) The A.T.K.T. examination will be held at the end of each Semester.
vi) Candidates that are allowed to keep terms are exempted from re-appearing for the remaining subject of the Semester/s provided they have secured a minimum of 50% of the full marks as per Clause (i) herein above, those subjects.
vii) Class will be awarded only at the end of each academic year on the basis of the total marks secured in the two
Semesters of that academic year i.e
(a) Semester I and Semester II examination taken together (each examination taken at one sitting only).
   
(b) Semester III and IV examinations taken together (each examination taken at one sitting only)
   
(c) Semester V and VI examination taken together (each examination taken at one sitting only)
viii). Marksheet will be given for Semester I, III and V but no class will be awarded. Classes are awarded only at the end of each year for both Semesters together .
ix) A candidate shall be awarded a class only when :-
(a) He/she secures the required minimum marks [as per caluse (ii)] in all the 12 papers of both Semesters of one academic year taken together i.e.
(i) Six papers of Semester I + six papers of Semester II
(ii) Six papers of Semester III + six papers of Semester IV
(iii) Six papers of Semester V + six papers of Semester VI
   
(b) He/she failed in one or more subjects but chooses to reappear in all subjects of that particular Semester , in the appropriate Semester End Examination.
x) Candidates who secure 50% or more of the total marks in
(a) Semester I and II taken together
   
(b) Semester III and IV taken together
   
(c) Semester V and VI taken together will be placed in the second class. Subject to Clause (vii) herein above.
xi) Candidates who secure 60% or more of the total marks in
(a) Semester I and II taken together
   
(b) Semester III and IV taken together
   
(c) Semester V and VI taken together will be placed in the First class. Subject to Clause (vii) herein above.
xii) Candidates who secure 70% or more of the total marks in
(a) Semester I and II taken together
   
(b) Semester III and IV taken together
   
(c) Semester V and VI taken together will be placed in the First class. Subject to Clause (vii) herein above.
xiii) A candidate shall be required to pass all six Semester examinations (as per above mentioned clauses) to qualify for the award of degree of the Bachelor of Mass Media.

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