Sadhana Education Society's

L.S. Raheja College of Arts & Commerce

It's Worth Going An Extra Mile; If Only To Reach A Milestone!

BMM

OBJECTIVES

Media education has responded to the changing needs of the society by upgrading its content. The Bachelors of Mass Media (BMM) curriculum is designed to provide an adequate theoretical and practical foundation for a career in Mass Media.

We at Raheja provide the students with a combination of strategic and tactical knowledge of communication and also prepare them for leadership and managerial skills.

ELIGIBILITY 

A Candidate for being, eligible for admission to the Degree Course in Mass Media shall have passed XII Std. Examination of the Maharashtra Board of Higher Secondary Education or its equivalent. Every candidate admitted to the degree course in the constituent /Affliated College/recognised institution conducting the course, shall have to register himself/herself with the University.

 Fees Structure

BACHELOR OF MASS MEDIA    
FEE HEADS Open Category Students Reserved Category Students
  FYBMM SYBMM TYBMM FYBMM SYBMM TYBMM
OBC SC,ST, OBC SC,ST, OBC SC,ST,
SBC,VJNT SBC,VJNT SBC,VJNT
TUTION FEES 10000 10000 10000 5000   5000   5000  
LIBRARY FEES 300 300 300 150    150   150  
GYMKHANA FEES 400 400 400 200   200   200  
OTHER FEES 250 250 250 125    125   125  
EXAM FEES 1320 1320 1320 1320 1320 1320 1320 1320 1320
ENROLLMENT FEES 220 0 0 110           
DISASTER RELIEF FUND 10 10 10 10 10 10 10 10 10
ADMISSION PROCESSING FEES 200 200 200 200 200 200 200 200 200
UTILITY FEES 250 250 250 125    125   125  
MAGAZINE FEES 100 100 100 50    50   50  
ID & LIBRARY CARD FEES 50 50 50 50 50 50 50 50 50
GROUP INSURANCE FEES 40 40 40 40 40 40 40 40 40
STUDENT WELFARE 50 50 50 50 50 50 50 50 50
DEVELOPMENT FEES 500 500 500 500   500   500  
VICE CHANCELLOR FUND 20 20 20 20 20 20 20 20 20
UNI-SPORTS  & CULTURAL FEES 30 30 30 15    15   15  
E-SUVIDHA FEES 50 50 50 25    25   25  
E-CHARGES 20 20 20  10   10   10  
COMPUTER PRACTICAL FEES 1000 1000 0 500   500      
COMPUTER LAB FEES 1000 1000 0 500   500      
CAUTION MONEY* 150 0 0 150 150        
LIBRARY DEPOSIT* 250 0 0 250 250        
LABORATORY DEPOSIT* 400 400 0 400 400 400 400    
PROJECT FEES*** 0 0 0            
ALIMINI ASSOCIATION FEES 25 25 25 25 25 25 25 25 25
UNIVERSITY EXAM FEES 0 0 1320         1320 1320
CONVOCATION FEES 0 0 250         250 250
ADMIN FORM_PROS/BROCHURE 0 100 100     100 100 100 100
NSS FEES 10     10 10        
TOTAL 16645 16115 15285 9835 2525 9165 2215 9335 3385
DEVELOPMENT FEE (ONLY SBC & VJNT STUDENTS)         500    500   500
DOCUMENT VERIFICATION FEES (OUTSIDE MAHARASTRA BOARD)** 400                
TOTAL 17035 16115 15285 9825 3015 9415 2715 9585 3885

 DURATION OF COURSE

6 Semesters spread over 3 years. The Course shall consist of 36 Theory papers and internship of 4 weeks duration. (Summer Holidys)

 

Subject Offered

 

First Semester: 6 Papers

Second Semester: 6 Papers

1.1

 Effective Communication Skills I

2.1

 Effective Communication Skills 2

1.2

 Fundamentals of Mass Communication

2.2

 Political Concepts & Indian Political Systems

1.3

 Introduction to Computers

2.3

 Principles of Marketing

1.4

 Introduction to 20th Century World   

 History

2.4

 Introduction to Psychology

1.5

 Introduction to Sociology

2.5

 Principles of Management

1.6

 Economics

2.6

 Introduction to Literature in English

 Third Semester : 6 Papers

Fourth Semester : 6 Papers

3.1

 Introduction to Creative Writing

4.1

 Introduction to Advertising

3.2

 Introduction to Culture Studies

4.2

 Introduction to Journalism

3.3

 Introduction to Public Relations

4.3

 Print Production and Photography

3.4

 Introduction to Media Studies

4.4

 Radio and Television

3.5

 Understanding Cinema

4.5

 Mass Media Research

3.6

 Advanced Computers

4.6

 Organisational Behaviour

 Fifth Semester : 6 Papers

Sixth Semester : 6 Papers

5.1

 Advertising in Contemporary Society

6.1

 Advertising and Marketing Research

5.2

 Copywriting

6.2

 Legal Environment and Advertising Ethics

5.3

 Advertising Design

6.3

 Financial Management for Mrkt. & Advt.

5.4

 Consumer Behaviour

6.4

 Agency Management

5.5

 Media Planning and Buying

6.5

 The Principles & Practice of Direct Marketing

5.6

 Brand Buying

6.6

 Contemporary Issues

 OR  OR

5.1

 Reporting

6.1

 Journalistic Laws and Ethics

5.2

 Editing

6.2

 Broadcast Journalism

5.3

 Feature and Opinion

6.3

 Niche Journalism

5.4

 Journalism and Public Opinion

6.4

 Internet and issue in Global media

5.5

 Indian Regional Journalism

6.5

 New Media Management

5.6

 Newspaper & Magazine Making

6.6

 Contemporary Issues

 

The maximum number of students at the F.Y. & S.Y. & T.Y. BMM will be 60 at each Semister. this is subject to change as per University guidelines.

SCHEME OF EXAMINATION

The scheme of Examination shall be divided into two components: Internal assessment and External assessment (semester end examination)for each course of the program For each course, there is a passing minimum for internal Assessment as 40% for External / Semester End Examination 40% and overall 40%.

 
The performance of the learner will be evaluated in each course in the following manner.

Internal Assessment Semester end examination Total (for each course or head of passing)
25% 75% 100%
  1. Theory Examination: 75 Marks
  2. Theory Internal: 25 Marks

1. THE SEMESTER END EXAMINATION (EXTERNAL COMPONENT) OF 75% FOR EACH COURSE WILL BE AS FOLLOWS: 
     i. Duration – 2.5 Hours 
     ii. Theory Question Paper Pattern:- 
           1. There shall be FIVE questions each of 15 marks.
           2. All questions shall be compulsory with internal choice within the questions.
           3. Question may be subdivided into sub-questions.
2. THE INTERNAL ASSESSMENT OF 25 % FOR EACH COURSE WILL BE AS FOLLOWS :

Sr. No. Evaluation Type Marks
1 ONE class test. 20
2 Overall conduct as a responsible learner, manners, skill in  articulation, leadership qualities demonstrated through organizing co-curricular activities, etc. 05

Scheme of Examination:

The learners to pass a course shall have to obtain a minimum of 40% marks in aggregate for each course where the course consists of Internal Assessment & Semester End Examination. The learners shall obtain minimum of 40% marks (i.e. 10 out of 25) in the Internal Assessment and 40% marks in Semester End Examination (i.e. 30 Out of 75) separately, to pass the course and minimum of Grade E in the project component, wherever applicable to pass a particular semester. A learner will be said to have passed the course if the learner passes the Internal Assessment & Semester End Examination together.

 

PERFORMANCE GRADING 

The PERFORMANCE GRADING of the learners shall be on the SEVEN point ranking system as under:

Grade Marks Grade Points
O 70 & above 7
A 60 to 69.99 6
B 55 to 59.99 5
C 50 to 54.99 4
D 45 to 49.99 3
E 40 to 44.99 2
F (Fail) 39.99 & below 1

The performance grading shall be based on the aggregate performance of Internal Assessment and Semester End Examination.

Carry forward of internal mark : A candidate who fails in any particular theory paper shall be allowed to reappear for that theory paper. However, his/her internal evaluation marks shall be carried over.

Norms for Promotion  to next semester

 
  • For Semester I & II :
    • A learner shall be allowed to keep term for Semester II irrespective of number of heads of failure in the Semester I
    • A learner shall be allowed to keep term for Semester III if he/she passes each of Semester I & Semester II
  •                                                       OR
    A learner who fails in not more than four courses of Semester I and Semester II taken together with not more than two courses each in semester I & II.
  • For Semester III & IV
    • A learner shall be allowed to keep term for Semester III if he/she passes each of Semester I & Semester II
    • A learner shall be allowed to keep term for Semester IV irrespective of number of heads of failure in Semester III. However, the learner shall pass each course of Semester I and Semester II in order to appear for Semester IV.
  • For Semester V
    • Shall have passed Semester I, II, III and IV in full
    • Shall have passed Semester I and II in full and secured ATKT in the Second year by failing in not more than Two Courses in each of Semester III and Semester IV
    • Shall have Secured ATKT in First Year by failing in not more than Two Courses in each of Semester I and Semester II and have passed Semester III and Semester IV in full
  • For Semester VI
    • a)A learner shall be allowed to keep term for Semester VI irrespective of number of heads of failure in the Semester V. However, the learner shall pass each course of Semester III and Semester IV in order to appear for Semester VI.
    • b)The result of Semester VI shall be kept in abeyance until the learner passes each of Semester I, Semester II, Semester III, Semester IV and Semester V

 

 

Additional Examination

 Eligibility to appear for additional semester end examination :

A candidate who does not appear i.e. remains absent in some or all the courses on medical grounds or for representing the College / University in sports, cultural activities, activities of NSS, NCC or sports training camps conducted by recognized bodies / competent authorities or for any other reason which is considered valid under exceptional circumstances and to the satisfaction of the Principal or the Head of the Institute OR fails in some or all the courses is eligible to appear for the additional examination.

A candidate who does not appear for both the Internal Assessment and Semester End Examination shall not be eligible to appear for the additional Semester End Examination. The additional Semester End Examination shall be of two and a half hour duration and of 75 marks per course. The learner shall appear for the Semester End Examination of the course for which he/she was absent or has failed. Learners who are punished under O.5050 shall not be eligible to appear for this additional examination.

Mode of Conduct of A.T.K.T Examination

 

Procedure to apply for ATKT and Additional Examination

 

Procedure and Punishments to deal with use of Unfair Means

Students resorting to the use of unfair means during the examinations conducted by the College on behalf of the University or by the University are requested to note that the minimum punishment recommended by the University (vide circular no. UG / 139 OF 2001 DATED 23RD APRIL 2001) is “Annulment of the performance of the Student at the University / College / Institution Examination in full”. The above action is recommended in case the student is found in possession of the copying material. If it is established that he/she has actually copied from the material, the recommendation is “Exclusion of the student from the University or College or Institution Examination for one additional examination”.  The above referred circular is available with the Examination Committee for your reference.

 Copy of the circular is available on the college website http://lsraheja.org and also Chairperson of the Examination Committee and Chairperson of the Unfair Means Inquiry Committee.

 STUDENTS ARE REQUESTED NOT TO RESORT TO USE OF UNFAIR MEANS 


Sadhana Education Society's L.S. Raheja College Of Arts & Commerce, Relief Rd, Juhu, Santacruz (W), Mumbai-400054
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