BA in Multimedia and Mass Communication (BAMMC) (Choice based) Semester – I & II revised Syllabus to be sanctioned & implemented from 2019-20.
BA in Multimedia and Mass Communication (BAMMC) (Choice based) Semester – I & II revised Syllabus to be sanctioned & implemented from 2019-20.
Media education has responded to the changing needs of the society by upgrading its content. The BA in Multimedia and Mass Communication (BAMMC) curriculum is designed to provide an adequate theoretical and practical foundation for a career in Mass Media.
We at L. S. Raheja provide the students with a combination of strategic and tactical knowledge of communication and also prepare them for leadership and managerial skills.
B.A. in Multimedia and Mass Communication (B.A.M.M.C.)[O.5206]
Ref. UG/283 of 2007 dated 16/06/2007
A Candidate for being eligible for admission to the degree programme in B.A. in Multimedia and Mass Communication shall have passed XII Standard Examination of the Maharashtra Board of Higher Secondary Education or its equivalent. Every candidate admitted to the degree programme in the constituent /Affiliated College/recognized institution conducting the programme, shall have to register himself/herself with the University.
No college shall conduct any entrance test in any form and the admissions are purely based on merit duly following the reservation policy as per the norms of Government of Maharashtra. While drawing the merit list, weightage has to be given to students from Arts, Commerce and Science Stream at 12th Standard level.
Stream |
Arts |
Commerce | Science |
Percentage |
50% |
25% |
25% |
Semester I First Year | Semester II First Year | Semester III Second Year | Semester IV Second Year |
Ability Enhancement Elective Course (Any One) | |||
Effective Communication – I | Effective Communication – II | Electronic Media – I | Electronic Media – II |
Foundation Course – I | Foundation Course –II | Theatre and Mass Communication – I | Theatre and Mass Communication – II |
Visual Communication | Content Writing | Radio Program Production – I | Radio Program Production – II |
Fundamentals of Mass Communication | Introduction to Advertising | Motion Graphics and Visual Effects – I | Motion Graphics and Visual Effects – II |
Current Affairs | Introduction to Journalism | Discipline-Specific Course | |
History of Media | Media Gender & Culture | Corporate Communication and Public Relations | Writing and Editing for Media |
Media Studies | Media Laws and Ethics | ||
Introduction to Photography | Mass Media Research | ||
Discipline-Specific Elective | |||
Film Communication – I | Film Communication – II | ||
Discipline Related General Paper (Practical) | |||
Computers and Multimedia – I | Computers and Multimedia – II |
Semester V Third Year | Semester VI Third Year | |
Advertising | Advertising in Contemporary Society | Advertising and Marketing Research |
Copywriting | Legal Environment and Advertising Ethics | |
Advertising Design | Financial Management for Mrkt. & Advt. | |
Consumer Behaviour | Agency Management | |
Media Planning and Buying | The Principles & Practice of Direct Marketing | |
Brand Building | Contemporary Issues | |
Digital Media | ||
OR | OR | |
Journalism | Reporting | Press Laws and Ethics |
Editing | Broadcast Journalism | |
Feature and Opinion | Journalism | |
Journalism and Public Opinion | Internet and issue in Global media | |
Indian Regional Journalism | New Media Management | |
Newspaper & Magazine Making | Contemporary Issues | |
Digital Media |
Videos for Reference – TYBCOM – Commerce V
Videos for Reference – TYBCOM – Business Management
Videos for Reference – SYBCOM – Commerce IV
Videos for Reference – SYBCOM – Marketing Management
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Workbooks
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Further Reading
Videos related to syllabus on Maharashtra’s Economy, SYBA , Sem IV
Education system and Adivasi students
Health issues and Malnourishment
“An Introduction to Data Analysis using R software and MS Excel”
The certificate course on “An Introduction to Data Analysis using R software and MS Excel” a 4 days (20 hours) intensive course was an initiative of Department of Economics.Ms. Samiksha Jadhav, Asst. Prof, Department of Economics, was the course coordinator where as Mr. Chinmay Joshi, Asst. Prof (Ad-Hoc), Department of Mathematics and Computers was the course instructor. The lectures for the same were held on 16th, 17th, 18th and 25th August, 2019.It was conducted in the college computer laboratory from 9am to 1pm. There was a huge response from the students for this course as 49 students registered and participated in it. The course covered the theory as well as practical related to soft tools in R software and MS Excel. Students also appeared for an online test conducted by the course instructor and their performances were evaluated.
“My idea behind introducing this certificate course was to equip our BA and B.Com students with data analysis tools that have practical applications in life. Students are introduced to statistical concepts and tools for data analysis at FY, SY and at TY levels through various papers. But the use of the same tools in soft wares like MS-Excel and R software is hardly taught to them through the syllabus. This certificate course was introduced to fill this lacuna in the syllabus. Also, these soft wares are available easily in the market at minimal cost, so the students can continue practicing even after the course is completed. Data analytics being an upcoming field, this certificate course is just the first step towards being Data analyst.”
Ms. Samiksha Jadhav
Course Co-ordinator
“The most important aim of the certificate course was to make students learn the use of soft tools. On completion of this certificate course, students are now able to perform basic data analysis activities using soft tools. Now students are able to use the functions like data sorting, data simulation, regression, graphs etc.,using R-software and MS Excel. They can create their own data and clean the data using the above tools. They are well equipped to understand the use of data and soft tools and ready to take the challenge for becoming Data Magicians.”
Mr. Chinmay Joshi
Course Instructor
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Dept. of Commerce (Programme Outcome)
Programme Outcome (Economics)
Pragramme Outcome Mathematics, Statistics and Computer
Programme Outcome (BMM)
Programme Outcome (BBI)
PSYCHOLOGY – Department Library
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SOCIOLOGY – Department Library
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ACCOUNTANCY – Department Library
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user id :- bmm.coordinator@lsraheja.org
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user id :- bscit.coordinator@lsraheja.org
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