Bachelor of Commerce (Digital Business) (B.D.B.)

The Bachelor of Commerce (Digital Business) programme at L.S. Raheja College of Arts and Commerce (Autonomous) is a forward-looking undergraduate course that focuses on the evolving landscape of marketing and management in the digital era. This specialized programme is designed to equip students with a strong foundation in digital marketing, brand management, social media strategy, e-commerce, and business analytics, along with core principles of management and organizational behaviour. By blending traditional business knowledge with modern digital practices, the curriculum prepares students to effectively manage and market in today’s tech-driven, customer-centric marketplace. With an emphasis on practical learning and industry-relevant skills, the course aims to shape future-ready professionals who can lead and innovate in the digital business world.

Objectives:

  • To develop digital marketing and business strategy skills by enabling students to plan, execute, and manage impactful digital campaigns and online business models.
  • To foster managerial and entrepreneurial competence by preparing students to lead, manage, and innovate within the evolving digital business landscape.
  • To enhance analytical and technological proficiency by training students to utilize data and digital tools for strategic and effective decision-making

R. Adm./BDB/2025-BACHELOR OF COMMERCE (Digital Business) (B.D.B.) (amended, May 2025)

A Candidate for being eligible for admission to the degree programme in Bachelor of Commerce (Digital Business) shall have passed 12th Class Examination of the Maharashtra Board of Higher Secondary Education or its equivalent examination in all the subjects in one and the same sitting with 55% (admission under open category) or 45% (admission under all other categories as applicable) of marks in aggregate.

*Please note: There is no separate in-house student quota / admission category for this programme.

F.Y.B.Com (Digital Business)

Under Choice Based Credit, Grading and Semester System Course Structure

Sr. No Semester I Credits Sr. No. Semester II Credits
  Major Mandatory   Major Mandatory
1. Foundations of Marketing & Customer Strategies 04 1. Introduction to Website & Design Essentials 04
2. Fundamentals of Digital Business & Management 02 2. Organic Social Media Marketing 02
  Minor   Minor
  NIL   3. Business Environment 02
  Open Electives (OE)   Open Electives (OE)
3.                       

4.                      

Business Economics

Overview of Psychology

02
02
4.                             

5.

Global Economics

Quantitative Techniques

02         02
           Vocational Skill Courses (VSC)           Vocational Skill Courses (VSC)
5. Content Strategy & Storytelling 02 6. Accounting for Managers 02
       Skill Enhancement Courses (SEC)           Skill Enhancement Courses (SEC)
6. Market & Brand Intelligence 02 7. Commercial Designing 02
  Ability Enhancement Courses (AEC) Ability Enhancement Courses (AEC)
7. Introduction to Communication 02 8. Professional Communication 02
  Value Education Courses (VEC)   Value Education Courses (VEC)
8. Environment Education for Sustainable Development 02 9. Overview of Indian Culture and Society 02
  Indian Knowledge System (IKS) (Any-one)   Indian Knowledge System (IKS)
9. Introduction to Indian Knowledge System

OR

Indian Knowledge System: Custodian of Knowledge

02 NIL
  Co-curricular Courses (CC) (Any-one) Co-curricular Courses (CC) (Any-one)
10.

 

Foundation Course in NSS

OR

Foundation Course in NCC

OR

Dance Appreciation

OR

Physical Education and Sports

OR

Yogic Aasanas and Meditation

02 10.

 

Foundation Course in NSS

OR

Foundation Course in NCC

OR

Dance Appreciation

OR

Physical Education and Sports

OR

Yogic Aasanas and Meditation

02
Total Credits  22 Total Credits 22

Please note: Optional/Elective Courses will be offered subject to conditions.

Handbooks / Notes

Lecture PPT

Further Reading

Videos for Reference – TYBCOM – Commerce V

Videos for Reference – TYBCOM – Business Management

Videos for Reference – SYBCOM – Commerce IV

Videos for Reference – SYBCOM  – Marketing Management

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Workbooks

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Further Reading

Videos related to syllabus on Maharashtra’s Economy, SYBA , Sem IV

Education system and Adivasi students

Health issues and Malnourishment

“An Introduction to Data Analysis using R software and MS Excel”

The certificate course on “An Introduction to Data Analysis using R software and MS Excel” a 4 days (20 hours) intensive course was an initiative of Department of Economics.Ms. Samiksha Jadhav, Asst. Prof, Department of Economics, was the course coordinator where as Mr. Chinmay Joshi, Asst. Prof (Ad-Hoc), Department of Mathematics and Computers was the course instructor.  The lectures for the same were held on 16th, 17th, 18th and 25th August, 2019.It was conducted in the college computer laboratory from 9am to 1pm. There was a huge response from the students for this course as 49 students registered and participated in it. The course covered the theory as well as practical related to soft tools in R software and MS Excel. Students also appeared for an online test conducted by the course instructor and their performances were evaluated.

“My idea behind introducing this certificate course was to equip our BA and B.Com students with data analysis tools that have practical applications in life. Students are introduced to statistical concepts and tools for data analysis at FY, SY and at TY levels through various papers. But the use of the same tools in soft wares like MS-Excel and R software is hardly taught to them through the syllabus. This certificate course was introduced to fill this lacuna in the syllabus. Also, these soft wares are available easily in the market at minimal cost, so the students can continue practicing even after the course is completed. Data analytics being an upcoming field, this certificate course is just the first step towards being Data analyst.”

Ms. Samiksha Jadhav

Course Co-ordinator

“The most important aim of the certificate course was to make students learn the use of soft tools. On completion of this certificate course, students are now able to perform basic data analysis activities using soft tools. Now students are able to use the functions like data sorting, data simulation, regression, graphs etc.,using R-software and MS Excel. They can create their own data and clean the data using the above tools. They are well equipped to understand the use of data and soft tools and ready to take the challenge for becoming Data Magicians.”

Mr. Chinmay Joshi

Course Instructor

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Online Admission – Degree College

Online Admission – Junior College

Management Quota Application

Dept. of Commerce (Programme Outcome)

Programme Outcome (Economics)

Pragramme Outcome Mathematics, Statistics and Computer

Programme Outcome (BMM)

Programme Outcome (BBI)

Programme Outcome BAF

 

Programme Outcome Economics (Arts)

 

BAF- Handbook

BMS – Handbook

BMS-Deptartment Library

login id:- bms.coordinator@lsraheja.org

password :- user@knimbus

Commerce – Department Library

user id :- commerce.dept@lsraheja.org
Password :-user@knimbus

 

Mathematics – Department Library

user id :- maths.dept@lsraheja.org
Password :-user@knimbus

 

BBI – Handbook

BSCIT – Handbook

BFM – Handbook

BAMMC – Handbook

PSYCHOLOGY – Department Library

user id :- psychology.dept@lsraheja.org
Password :-user@knimbus

SOCIOLOGY – Department Library

user id :- sociology.dept@lsraheja.org
Password :-user@knimbus

HISTORY – Department Library

user id :- history.dept@lsraheja.org
Password :-user@knimbus

ECONOMICS – Department Library

user id :- economics.dept@lsraheja.org
Password :-user@knimbus

 

ACCOUNTANCY – Department Library

user id :- accountancy.dept@lsraheja.org
Password :-user@knimbus

BAMMC – Department Library

user id :- bmm.coordinator@lsraheja.org
Password :-user@knimbus

BBI – Department Library

user id :- bbi.coordinator@lsraheja.org
Password :-user@knimbus

BSCIT – Department Library

user id :- bscit.coordinator@lsraheja.org
Password :-user@knimbus

Sociology- Glossary

TYBMS MARKETING Operation Research

TYBMS FINANCE Operation Research